This guide offers strategic guidance on identifying local clean energy programs and projects, crafting compelling narratives, amplifying success stories, and advocating for the programs and investments that make these benefits possible. 

Below, you will find resources, toolkits, media and event planning guidance, and explore best-practices examples.

Telling Your Story

Whether it’s a school installing solar panels to lower the cost of energy in order to give teachers a pay raise, or a town that electrified everything from stove tops to air conditioners to increase safety in extreme heat and improve air quality – every community has a clean energy story to tell.

This section will help you identify the clean energy benefits in your community and learn the basics of telling a compelling clean energy story.

Getting the Word Out

You identified a compelling story for the clean energy economy in your state, crafted a message, and made it real and relevant to your constituents. Now it’s time to take that story and communicate it to those around you – it is essential that state and local leaders highlight the impact of the booming clean energy economy. 

This section will provide recommendations on how to amplify your story, and how to utilize events to maximize storytelling impact.

Combating Threats

In the last few months, many clean energy programs and regulations at the state and federal levels have been frozen, cut, or come under attack and the threat of elimination.

This section will help you defend clean energy investments in your community. It's important to be specific, use local examples, and include an appeal to action to help combat opposition and misinformation.